Three new account gains for BJK&E

- BJK&E media has picked up three new accounts this week, including the media planning and buying business for Hormel Foods, the creative for which has also been under review.

- BJK&E media has picked up three new accounts this week, including the media planning and buying business for Hormel Foods, the creative for which has also been under review.

The media arm of Delaney Fletcher Bozell presented for the £2.5 million Hormel business after working with the American company's UK marketing and distributing company, Tulip, on Danepak. There was not a competitive media pitch.

BJK&E will now work on media for Hormel's Spam brand, which is due to be relaunched this year, as well as the launch of a major new tinned meat product later in 1998. The new brand, which is being kept under wraps, will be backed by a £2 million TV-led launch campaign.

Hormel decided to hold a full creative review for the new product and lined-up Bozell, Advertising, Principles, Underground and Da Costa to pitch for the business. Bozell handles creative for Danepak, while Underground works on Spam. Underground is understood to have been awarded the creative account at the end of last week.

At the same time, BJK&E has picked up the media planning and buying account for the UK launch of Leer Dammer cheese, the biggest branded cheese on the continent. Leer Dammer is now planning to launch in the UK and has ear-marked a £300,000 marketing budget for its launch ad campaign.

Mark Pattison, the managing director of BJK&E, was unavailable to comment on the wins.



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