The mobile network has approached AAR to help with its search. The process is in its early stages.
The brief is primarily for an agency to manage Three’s social media feeds, although the brand is said to still be considering handling the work in-house.
This is the first time Three has released a brief for a dedicated content and social media shop.
Wieden & Kennedy London, Three’s above-the-line agency, briefly filled the role by managing the brand’s social media accounts on a temporary basis.
W&K is unaffected by the brief and is not involved in the process.
Three did not respond in time to comment.