Three sponsors new venue at Snowbombing festival

Telecoms brand Three has created a new stage for 2016's Snowbombing festival, which will take place in the Austrian town of Mayrhofen from 4-9 April.

Three was confirmed as Snowbombing's technology and communications partner earlier this year
Three was confirmed as Snowbombing's technology and communications partner earlier this year

The venue, Three Haus, will be located inside a traditional Austrian tavern, Berghof Garden, and has secured Kentish Town collective DiscoFunk as resident DJs throughout the week.

The line-up also includes The Cuban Brothers, Maxxi Soundsystem and Kiss FM DJs Rickie and Melvin, who will spin old school tunes in a 'Kiss Story' set on the festival’s closing night. Attendees can also expect a number of surprise guests. 

The brand will be looking to promote its service to festival-goers, which allows customers make calls, texts and use their data in 19 countries, including Austria, without roaming charges.

Besides its own experiential activity, the brand will also sponsor the Forest Parties held on the final nights of the festival, which will be headlined by The Prodigy. 

Combining winter sports and aprés ski parties, Snowbombing is the biggest festival of its kind in Europe. 

Pippa Whybourne, lead communications manager at Three, said: "At Three, we’re all about using your phone abroad at no extra cost to make our customers feel at home. We are therefore looking forward to welcoming Snowbombers to ‘our haus’ so they can share their party pictures shamelessly."

Festival organiser Broadwick Live confirmed Three as Snowbombing's technology and communications partner earlier this year.

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