Love Air, billed as Britain’s smallest scheduled airline, is
looking for an agency to promote its transformation into a major
The campaign is backed by a reported budget of pounds 2 million.
McCann-Erickson, Team Saatchi and Grey were understood to be vying for
the business this week in a pitch precipitated by a cash injection into
the airline by a major European investor.
The appointment of an agency will be a prelude to the first significant
advertising by the airline, which has so far restricted itself to ad hoc
Formed in 1990 by Nigel Harris, a former airline pilot and UK sales
manager for Mars, Love Air has been run as a low-cost company operating
30-seater turbojets out of the former RAF aerodrome at Biggin Hill in
Kent to Le Touquet in France.
Plans for expansion involve running flights from airports in the
North-west, Scotland and Ireland via a small European airport to a range