Three top agencies set to pitch for Love Air’s first campaign

Love Air, billed as Britain’s smallest scheduled airline, is looking for an agency to promote its transformation into a major regional carrier.

Love Air, billed as Britain’s smallest scheduled airline, is

looking for an agency to promote its transformation into a major

regional carrier.



The campaign is backed by a reported budget of pounds 2 million.



McCann-Erickson, Team Saatchi and Grey were understood to be vying for

the business this week in a pitch precipitated by a cash injection into

the airline by a major European investor.



The appointment of an agency will be a prelude to the first significant

advertising by the airline, which has so far restricted itself to ad hoc

poster promotion.



Formed in 1990 by Nigel Harris, a former airline pilot and UK sales

manager for Mars, Love Air has been run as a low-cost company operating

30-seater turbojets out of the former RAF aerodrome at Biggin Hill in

Kent to Le Touquet in France.



Plans for expansion involve running flights from airports in the

North-west, Scotland and Ireland via a small European airport to a range

of destinations.