Hooper Galton, the incumbent agency, has been asked to pitch for the business alongside Doner Cardwell Hawkins and the direct marketing agency Joshua.
Each agency has been asked to supply a set of scripts for TV ads to promote a number of possible upcoming product launches. The ideas will then be put into research.
Hooper Galton was appointed to the Florette business by its parent company, Soleco, in February 2004 following a pitch against two undisclosed agencies.
Since then, Florette has steadily increased its marketing spend as it expands its business and launches new product lines.
Last month, the company launched a range of pre-packaged steamed vegetables, which was backed by an ad campaign by Hooper Galton.