Three "Your phone's seen a lot this year" by Wonderhood Studios

Three is offering a unique view of 2020 through the lens of a mobile phone in its Christmas campaign created by Wonderhood Studios.

The agency’s debut work for the brand acknowledges that "your phone’s seen a lot this year" and will run across TV, radio and digital. The film is shot as if through the eyes of a phone, and shows a woman in a series of familiar situations in 2020 – from video calls and working from home to virtual quizzes. In the end, she drops her phone and has to get a new one. The soundtrack is a choir singing about the unrelenting hard work of a phone. 

The work was created by Jack Croft and Stacey Bird and directed by Simon Ratigan through HLA.

Credits

Brand
Founder & chief creative officer
Founder & chief operation officer
Founder & chief strategy officer
Planning director
Planner
Director of data strategy
Creative directors
Agency producer
Business director
Account director
Account managers
Account exec
Production company
HLA
Director
Producer
Sound
Music
Media agency