Three is offering a unique view of 2020 through the lens of a mobile phone in its Christmas campaign created by Wonderhood Studios.
The agency’s debut work for the brand acknowledges that "your phone’s seen a lot this year" and will run across TV, radio and digital. The film is shot as if through the eyes of a phone, and shows a woman in a series of familiar situations in 2020 – from video calls and working from home to virtual quizzes. In the end, she drops her phone and has to get a new one. The soundtrack is a choir singing about the unrelenting hard work of a phone.
The work was created by Jack Croft and Stacey Bird and directed by Simon Ratigan through HLA.