TicketBoy, the new car-park ambient advertising medium, has landed
a contract from Motorola and plans to offer clients a range of extra
services, from scented tickets to talking ticket machines.
Motorola is advertising its Timeport P1088 Smart Phone on ticket
machines and barriers in the car parks of every major UK airport.
The ads, which use the strapline, ’Talk from around the world on a
Timeport’, will appear on 132 car-park exits for a year, with the aim of
catching the attention of business travellers.
Ticketboy - owned by the Surrey-based start-up company T4 Media - has
also bought the rights to advertise in more than 2,000 car parks in
shopping centres and railway stations.
Managing director Marco Pieters wants to expand the service by adding
tickets to the advertising package.
Clients could be offered branded tickets or tickets with ’coupon-style’
peel-off strips, which would allow the user to claim money off the
advertised product.
Pieters also wants to talk to perfume companies about infusing tickets
with perfume, or setting the machine to release an odour when the driver
takes the ticket. His final plan is a speaking ticket dispenser which
could inform drivers about the advertiser’s product as they drive past
the car-park barrier.
Pieters has a sales staff of two but said: ’I’d like to have about five
more by March next year’.
