Tiger Beer "Made in Asia" by Marcel Sydney

Tiger Beer repurposed a New York discount store and turned it into a showcase of the best Asian art, fashion, technology and design.

The shop stocked more than 700 products sourced from some of the best artists in Asia, including Felix Tai from Pomch, Douglas Young from Goods of Desire and Kelly Lim of Kllylrck.

Anyone could get access by simply presenting a Tiger Beer coaster from one of several nearby bars.


Director international brands, Tiger Heineken Asia-Pacific
Global marketing manager, Tiger Heineken Asia-Pacific
Production company
Design/curator and project director
Executive producer
Executive producer/head of projects
Production designer
Public relations

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