TikTok "A little brighter inside" by Social Lab

TikTok looks on the bright side of lockdown life with a spot featuring content creators and celebs alike.

With appearances from Little Mix, Tom Daley, Tinie Tempah and Gordon Ramsey, the ad brings to light the unifying power of TikTok in keeping the nation occupied during the coronavirus pandemic, from dance routines and pranks to glow-ups and challenges.

Launching today (11 May), TikTok’s first TV ad in the UK market will run for six weeks alongside video on demand, digital and social activity, with spots appearing during Britain's Got Talent, Gogglebox and Modern Family.

The work was created by Adam King and Lewis Raven, and directed by Zac Ella through Agile Films. Media was handled by PHD UK.


Creative agency
General manager, TikTok UK,
Head of brand and partnerships marketing, TikTok UK,
Integrated marketing manager, TikTok UK
Managing partner
Account lead
Account director
Agency producer
Production assistant agency
Project manager agency
Media agency
Media planner
Production company
Production managing director
Production co-ordinator
1st AD
Hair and make-up
Motion graphics

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