TikTok "#SoTikTok" by We Are Social

TikTok puts a fun spin on everyday life with a series of creator-focused spots.

The campaign follows series of TikTok content creators, including magician Amardeep, farmer chris Franklin and professional mermaid Grace, as they talk through their fun-filled lives.

This comes alongside an in-app hashtag challenge, #SoTikTok, which encourages users to share videos of their quirky skits and skills.

All 10 clips will be appearing across online publishers and on social media platforms such as Twitter, Facebook, Instagram and Snapchat, as well as TikTok’s social channels.

The work was written by Manu Fleitas and Samantha Wood, art directed by Alex Allmeida and Clare Ferguson, and directed by Brother Film Co through We Are Social.

Credits

Creative agency
Media planner
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Executive creative director
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Senior project manager

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