Timberland calls on Sense for Boat Show pop up

Agency Sense has designed a pop-up shop in the form of sailing boat 'The Timberland', which will be moored at the Tullett Prebon London Boat Show from 6-15 January at Excel.

Sense creates Timberland pop up
Sense creates Timberland pop up

The stand will showcase Timberland’s spring 2012 range of boat shoes. Consumers will be able to buy form the new range and take part in nautical games such as The Winch Challenge, where attendees can see how quickly they can wind the winch.

Branded Timberland prizes will be on offer for the best ‘sailors’ who’ve excelled at these challenges.

Sense senior account manager Kelda Reddrop said: "We’re delighted to be providing Timberland with continued support as they look to further awareness of their boat shoe range."

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