Timberland pokes fun at banks in digital outdoor work

LONDON - Clothing and footwear brand Timberland has launched an irreverent digital outdoor campaign that draws comparisons between the durability of its products and the flimsiness of the banking sector.

Created by Leagas Delaney, the ads promote the rugged characteristics of Timberland's products and uses lines including: "We build things to last. Maybe we should start a bank" and "One American institution that won't fall apart".

The campaign was devised to emphasise to consumers that, with less money to spend, they should expect their money to go further and their purchases to last longer and buy Timberland's rugged and long-lasting products.

Three rotating executions will run on digital escalator panels and another three will appear at Westfield shopping centre on digital screens.

The campaign goes live this week and will run for a fortnight. Press ads are planned to appear from next month.

The ads are portrait shaped, with white copy on a black background and single product shot.

They were written by copywriters Matthew Moreland and Ben Stilitz and art directed by Chris Clarke, Adrian Britteon and Colin Booth.

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content