The account, which was previously held by Initiative, will be shared between the two agencies, with the7Stars handling the buying and Naked working on planning and experiential media for the brand.
The two agencies are thought to be working on plans for a press campaign, backed by events, to support the Timberland brand around London and other urban areas. Lunch, Naked's experiential agency, is working with the7Stars on ideas to support the ad campaign.
Timberland's change of media agency arrangements follows the appointment of Leagas Delaney in February to handle its global £5 million creative account. The agency had previously worked for the brand in the 80s.
Initiative had held the UK Timberland account for close to ten years and, in 2006, added an additional brief to help promote Timberland's new heritage brand, Timberland Boot Company.
In addition to retail outlets, Timberland also sells direct through its UK website.