A nationwide cinema campaign for Time Bank aims to encourage people to give up their free time to benefit themselves as well as others.
The 60-second spot, called 'you get more out than you put in', comprises vignettes that include blind children making a homeless volunteer feel wanted and young offenders entertaining a drama teacher.
Mike Stephenson, a director at the Paul Weiland Film Company, said: 'The idea that volunteering is for do-gooders prevents many people from becoming involved. We hope we can make a small contribution to addressing this.'
The ad was written by Paul Weiland and Peter Souter, and directed by Stephenson. It will be shown through Pearl & Dean on 300 screens from next week.