Time and Conde Nast strike promotion deal

The rival publishers Time Inc and Conde Nast have brokered a

groundbreaking deal to jointly promote two of their flagship titles on

the news-stand.

The alliance will see Time magazine and Conde Nast Traveller packaged

together in a dual purchase offer that knocks £1 off the combined

cover price of both titles. The promotion centres on the magazines'

September editorial, coinciding with a Time double issue, European

Journey: The Quest for Quality, and Traveller's cover-mounted city guide

featuring Milan, Berlin and Prague.

The promotion, which takes place over a four-week period at WH Smith

travel outlets around the UK, grew out of existing agreements between

the two titles that involve the bartering of ad space.

The offer will target travellers through news-stands at Gatwick,

Manchester and Heathrow airports as well as at mainline rail stations

throughout the country.

Jamie Bill, Conde Nast Traveller's publisher, said: "Both magazines

share a similar target audience and we are delighted by this association

and confident that it will encourage new readers to sample the

respective magazines."

Time Europe's news-stand director, Harvey Gidley, said: "Time is

delighted to be collaborating with Conde Nast Traveller on this

promotion. We are confident that such a creative initiative will bring

benefit to both titles."