Time Warner is seeking six advertisers to pay almost pounds 530,000
each to sponsor its latest cross-media initiative, e-Europe.
Running throughout June, e-Europe is a package of programmes, articles
and web activities analysing how the rise of e-commerce is affecting the
lives of Europeans.
It includes a week of themed TV programming on CNN International,
special issues of both Time’s Atlantic edition and Fortune, and a themed
Sales are being coordinated by Lynn Kraselsky, CNNI’s vice-president,
regional sales, and Beverly Mason, Time’s director of creative media
strategies for Europe, Middle East and Africa.
For their dollars 845,760 contribution, the six sponsors get 116
30-second spots on CNNI in Europe, a million impressions on the CNNI
website, two four-colour pages in Fortune and two four-colour pages in
Time Atlantic. Time Warner is also promising ’extensive value-added
offerings’, including print or television profiles.
E-Europe will also be promoted in media outside the Time Warner
Wil Merritt, publisher and vice-president of Time Atlantic, said: ’Time
Warner is the only company that could bring together so many powerful
CNNI’s vice-president Tony Maddox commented: ’With the combined media
resources of Time Warner, advertisers are being given the opportunity to
engage with global players in the world of e-commerce.’