Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

April Fool's pranks: floating chocolate, flying penguins and a square darts board
April Fool's pranks: floating chocolate, flying penguins and a square darts board

To view the full-sized version of our April Fool's Day marketing pranks timeline, click here.

Keep an eye out on our Storify page for our live updates on brands and their April Fool's Day marketing campaigns and stunts tomorrow (Wednesday 1 April).