Times follows The Month with entertainment launch

LONDON - The Times is following the launch of CD-rom The Month with a new online entertainment section that brings together the best entertainment content from The Times and The Sunday Times, covering film, music, the arts, television and DVDs.

The Month was launched in The Sunday Times at the weekend, previewing upcoming entertainment events and releases, including film trailers and album samples, featured in the Culture supplement.

The CD-rom also provides links to websites where readers can buy tickets or products, such as albums and computer games, featured on the disc.

The Times Online entertainment channel includes reviews, highlights and recommendations, as well as breaking news.

The new channel also includes content from the recently launched Times Saturday supplement The Eye, which focuses on home entertainment, as well as having a section dedicated to The Month.

Hector Arthur, Times Online's features editor, said: "Entertainment is a very important area in The Times' content offering, marked out by extremely strong brands and writing. With the launch of The Month and the extended offering from The Times on Saturday, plus our expanding activity within film sponsorship, it made sense to draw on our strengths in this area to create a unique online offering that helps our readers and users make the most of their time."

He added: "In doing so, we have created a compelling environment that caters for the needs of our discerning, net-savvy audience. As well as reading comprehensive coverage about the latest news from the entertainment industry, users can find out when and where to watch the film, book exhibition tickets, or win a VIP trip to a movie premiere."

The channel also features an entertainment shop that has been created in partnership with MVC, the online entertainment retailer, as well as a comprehensive entertainment listings service.

The Film First and Arts First initiatives will feature on the new channel, as will information about The Times BFI London Film Festival.

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