The Times and The Sunday Times "Know your Times" by Pulse Creative

The latest campaign by Pulse Creative, News UK's on-site agency, focuses on the need for trusted news sources to make sense of the fast-changing world.

The work, promoting The Times and The Sunday Times, is based on in-depth audience analysis by the behaviour change consultancy Verbalisation.

The "Know your Times" endline and visual identity were designed to appeal to modern readers who need news on a variety of platforms and across a diverse range of subjects.

Credits

Marketing director
Head of brand strategy and planning
Marketing planner
Agencies
Creative director
Head of art
Managing director
Planner
Business director
Head of media
Media business director
Account director
Account manager (Kinetic)