The Times & The Sunday Times are showcasing their journalistic prowess in a campaign coinciding with the easing of lockdown measures.
Set to Jake Bugg’s All I Need, the work shows a series of pivotal moments from recent years – including Star Wars actor John Boyega’s appearance at London’s Black Lives Matter protests – with The Times’ logo altered to read "the news", "the interviews" and "the analysis". It also includes references to fashion, sports and live events, and ends with a message encouraging viewers to spend less than a pound per day on a digital subscription to the title.
The work launches tomorrow (22 May) and will run until 12 June across TV, radio, cinema, digital and outdoor activity. It was created by Andy Peel and Paul Alderman, while media was handled by M/Six.