The Times and The Sunday Times "Politics. Tamed" by Pulse Creative London

The new brand campaign from The Times and The Sunday Times feels particularly pertinent now amid ongoing political strife.

The ad portrays politicians as animals in the Westminster zoo, whose constant braying and territorial divisions create noise but make the Brexit negotiations incomprehensible to the public. Only the lion and the unicorn, from The Times’ masthead, can bring order to the proceedings. The work was created by Paul Alderman and Andy Peel at News UK’s in-house agency, Pulse Creative London, and directed by Will Bartlett through Framestore.


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