The Times and The Sunday Times "the A-Z of rugby" by Grey London

The Times and The Sunday Times have released a series of 26 short films detailing the A-Z of the Rugby World Cup, which starts on 18 September.

Grey London created the campaign as part of WPP’s Team News. The online spots, which are hosted on YouTube, feature interviews with Lawrence Dallaglio, Gareth Thomas and Ben Kay (all writers for The Times) as they explain everything from the All Blacks to zeal. The work was written by Mike Kennedy, art directed by Pauline Ashford and directed by Myles Desenberg through Archer's Mark. 

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