The Times "The Times. Now with goals" by The Box

The Times and The Sunday Times have released a campaign to promote their smartphone app, which allows users to watch clips from Barclays Premier League football matches. The work was created by The Box/Team News – CHI & Partners' in-house team at News UK – and shows The Times’ masthead crest replaced with icons that represent Premier League teams. It will run on outdoor, 48-sheet formats throughout August and September. The campaign was written by Robin Garton, art directed by Matt Hunt and photographed by Jenny Van Sommers.

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