Times warned over "blasphemous" ad

- Times Newspapers has been given a warning by advertising watchdogs following allegations of blasphemy over an ad featuring a bikini-clad woman tied to a wooden cross.

- Times Newspapers has been given a warning by advertising watchdogs following allegations of blasphemy over an ad featuring a bikini-clad woman tied to a wooden cross.

The Advertising Standards Authority, which received 140 complaints about the ad, has told the group it must never use such tactics again.

The row blew up after the ad appeared in the Times to flag a six-part photographic series called "Heavenly Bodies" in the Sunday Times magazine.

Objectors claimed the Terry O'Neill picture was tasteless, provocative and offensive to Christians.

Times Newspapers argued that the picture reflected O'Neill's view that the 1960s was a decade that "crucified" womanhood. But the ASA claimed most readers would be unaware of the photograph's origin and motivation.

At the same time,. the ASA has cleared Boots of offensive advertising over a magazine ad carrying the headline "How Boots Instant Imaging saved my marriage".

J. Walter Thompson produced the ad showing a removable print-sized picture of laughing women, one of whom was touching a male stripper. The picture could be pulled off to reveal an enlargement of part of the picture showing just two of the women laughing.

But a clothing company has been censured over an ad carrying a string of obscenities which appeared in Manchester United's official magazine.

The magazine published an apology after the appearance of the ad for Firetrap clothing, which carried the line: "Do not squeeze the tigggahappymuvafuka in me. Fuk this shit".

The ASA has cleared the Royal Mail for an alleged misleading direct mail promotion for a limited edition of stamps marking 50 years of the National Health Service.

The Ogilvy One mailshot carried the line: "50 years of the NHS. Now's your chance to save it". The ASA threw out complaints that part of the proceeds of sales would go to the NHS.



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus