TimeTo has brought back its "Where do you draw the line?" campaign, which tackles sexual harassment in advertising, as the industry prepares for the Cannes Lions festival.
A spot shows a young woman getting in a taxi in Cannes to head back to her hotel room, when a man interrupts and ends up getting in the car with her and insisting they go back to his room first. Activity also includes out-of-home ads at airports, social media content and branded sun lotion distributed at the event. The work was created by Lucky Generals and directed by Steve Reeves through Another Film Company.