Tinker.com to roll out in UK

LONDON - Glam Media, operator of women's website network Glam.com, is launching an ad-funded micro-blogging network, Tinker.com, in the UK to capitalise on the commercial potential of social network Twitter.

Tinker to get UK roll-out
Tinker to get UK roll-out

Tinker.com, launched last month in the US, will roll out in the UK over the next few months following a trial. The site aggregates real-time conversations on social networking sites Twitter, Facebook and FriendFeed and will be funded by advertising. No revenue-sharing deal with Twitter has been agreed.

Unlike the live search function on Twitter that shows the top 10 subjects of conversation, Tinker allows users to follow real-time conversations on Twitter by selecting areas of interest to follow.

Users and publishers will be able to create, post and share live Tinker streams on their social networking profiles, blogs or websites.

Ads will be sold by Glam Media UK's commercial team and will be placed on embedded widgets on the Tinker interface, while targeted InSkin and display ads will appear around conversations.

Sponsorship ads will feature around certain events. Brands will also be able to sponsor words on Tinker applications.

CAMPAIGN AI

Save time, inform your growth strategy and interrogate raw data yourself with Campaign AI, our bespoke data intelligence service.

Schedule a demo

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content