TiVo forms ad deal division

Digital video recorder manufacturer TiVo has formed an division solely responsible for negotiating advertising deals for its personal TV service.

Digital video recorder manufacturer TiVo has formed an division solely responsible for negotiating advertising deals for its personal TV service.

The advertiser and agency team will target marketers and agencies, the network team broadcasters and cable programmers as well as media agencies, while other researchers will evaluate consumer behaviour.

The division will be headed up by Stacy Jolna, TiVo's vice-president of programming.



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