The dream of a white Christmas could become reality for some shoppers as TK Maxx is delivering real snow to people's homes for free.
Lucky customers who find exclusive snow globes in-store and online at TK Maxx will receive the gift. The ad by Wieden & Kennedy London is voiced by Bill Nighy and shows a white Christmas coming to life as a grandfather gives his granddaughter a snow globe and "snow experts" cover their house complete with a branded helicopter and snow bazookas. The spot’s soundtrack is a festive version of Pilot’s 1975 hit Magic. It was created by Freddy Taylor, Andrew Bevan and Philippa Beaumont and directed by Ian Pons Jewell through Friend London.