TK Maxx "Christmas to the Maxx" by Wieden & Kennedy London

TK Maxx has launched an all-singing, all-dancing Christmas campaign by Wieden & Kennedy London.

Following a restricted 2020, the retailer's festive ads aim to capture the spirit of making this Christmas feel extra special. The TV spot was directed by Raine Allen-Miller through Somesuch.

The lead creatives on the work were Holly Hunter and Miriam Pick. The film is being supported by print, digital and social media executions.

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