TK Maxx "Gift different" by Wieden & Kennedy London

A daredevil skier goes off-piste to deliver unexpected Christmas gifts from TK Maxx.

"TK", as he’s called, has one mission: to gift like he has never gifted before. Fed up with the usual presents from the same shops, he sets out on an alpine adventure to deliver surprising gifts, such as a record player and a crab bell, to his relatives. The skier's journey takes him over an icy mountaintop lake and a big log before he jumps into a chalet, where his family awaits. The work was created by Joanna Osborne and Joseph Paul, and directed by Sam Hibbard through Somesuch. 


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