TK Maxx "Gift different" by Wieden & Kennedy London

A daredevil skier goes off-piste to deliver unexpected Christmas gifts from TK Maxx.

"TK", as he’s called, has one mission: to gift like he has never gifted before. Fed up with the usual presents from the same shops, he sets out on an alpine adventure to deliver surprising gifts, such as a record player and a crab bell, to his relatives. The skier's journey takes him over an icy mountaintop lake and a big log before he jumps into a chalet, where his family awaits. The work was created by Joanna Osborne and Joseph Paul, and directed by Sam Hibbard through Somesuch. 

Credits

Brand
Creative directors
Executive creative directors
Group account director
Account director
Account manager
Account executive
Planning director
Planner
TV producer
Business affairs
Production company
Director
Line producer
Director of photography
Editorial company
Editor
VFX company
VFX supervisor
Sound company
Sound designer
Sound producer
Music supervision