TK Maxx makes 'genuine' emotions of gift-giving central to Christmas film

The moment people open a present from loved ones is the focal point of a one-minute film that aims to communicate the "real and genuine" emotions of gift-giving.

'Broadchurch' and 'Downton Abbey' director James Strong was hired by TK Maxx to direct his first TV ad, which is set to an orchestral version of the ‘Only You’ track by Yazoo.

Brand: TK Maxx

Client: Deborah Dolce, group brand and marketing director at TJX Europe

Agency: The Brooklyn Brothers