TK Maxx "Me. By me" by The Brooklyn Brothers

The Brooklyn Brothers has created a TV ad for the TK Maxx spring/summer campaign that features ordinary shoppers. It charts the journey of TK Maxx customers with no modelling experience who turned up to casting sessions, were interviewed about themselves and their style, and then taken to a film shoot in Cape Town. The spot, which was directed by AB/CD/CD through Partizan, will be supported by a digital campaign that invites people to submit their own material and interact with the brand.