TK Maxx "The lil' goat" by Wieden & Kennedy London

High-street retailer TK Maxx has enlisted a fashion-forward goat for this year's Christmas campaign to highlight the gift of giving after a stressful year.

The ad begins as an adorably small goat saunters through a field in a stylish pink ensemble with a red beret. 

After a brief moment of shock, one of the farmers confirms that the goat "deserves" its new outfit after a difficult year.

The work was created by Francesca Van Haverbeke and Florence Deary, and directed by Matthijs van Heijningen through MJZ. Mindshare is the media agency.

Last year’s Christmas campaign starred a daredevil skier on a mission to gift like he had never gifted before.


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