TK Maxx "The never-ending stocking" by Wieden & Kennedy London

TK Maxx's Christmas campaign jumps off screen by sending shoppers in search of never-ending stockings hidden on store shelves across Europe.

An irreverent ad, set to an unseasonal rumba soundtrack and voiced by actor Bill Nighy, follows a woman as she finds one such magical stocking and begins delivering gifts to her family year round, but the fun comes to an end when the clock strikes midnight on the following Christmas. In real life, lucky shoppers who discover bespoke stockings will experience a year of gifting.


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