TK Maxx "The right way" by Wieden & Kennedy London

TK Maxx stages a musical extravaganza full of shoppers who are evangelical about the store.

The colourful street scene features a group of TK Maxx lovers, along with a trio of animated birds, who share their tips for doubters from steps, balconies and buses before ending with a charming chorus number. The work was created by Adam Newby, Will Wells and Tom Hall, and directed by Gary Freedman through Independent.


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