AgencyWieden & Kennedy London
SectorFashion and Retail brands
ExposureGermany, Ireland, Poland and United Kingdom
The theme to Pulp Fiction provides the music for an alternative Christmas singalong in TK Maxx's festive campaign.
Grandma cracks off proceedings by gargling a cup of tea before her family breaks into an unexpected a-cappella rendition of Misirlou.
The film will run across the UK, Ireland, Germany and Poland.