TK Maxx to win new customers with revamped website and emails

LONDON - Discount label chain store TK Maxx has unveiled a new website to support its expansion from 185 stores to an expected 300.

The site aims to create brand awareness and acquire new customers to its labelled menswear, womenswear, homewares and gifts, sold for up to 60% off their retail price.

Shoppers can sign up for "hot @rrivals", an email newsletter that alerts customers when the latest gear has arrived in store. Subscribers will be offered incentives, competitions and can access exclusive content, for example, make-up tips from Elle Magazine.

The site has been developed by agency Design-UK alongside TK Maxx's creative team.

Murray Blacket, TK Maxx creative director, said: "We want the consumer experience with TK Maxx to be as rich as possible. This new site is an important media opportunities; a great chance for people to tap into the TK Maxx personality and offer."

Jenny Spiers, marketing manager for the brand, added: "The strong creative will hook new customers into finding out more about our proposition."

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