TMD Carat has scooped the pounds 10 million centralised media
business for EMI Records and has secured its first commitment from a
TBWA client despite the fact that TBWA’s contract with the Carat group
expires at the end of this year (Campaign, last week).
EMI Records has previously split its media spend between TMD and CIA
Medianetwork, with TMD handling the pounds 8 million TV and radio
business and CIA running the pounds 2 million press and outdoor
CIA inherited the EMI business when it acquired the London Media Group
and has handled the task for the past six years.
However, Simon Rees, the deputy managing director of TMD Carat, said
that ’bringing together the total media function under a single roof
will give EMI greater marketing benefit’.
According to an EMI spokesman, TMD’s performance on its existing EMI
business was also a factor in the decision to centralise. ’We’ve been
impressed by its quality of service, performance and its ability to get
under the skin of our business and produce creative solutions for a
complex market,’ the spokesman added.
At the same time, Miller Brewing, a TBWA/Eurospace client, has announced
that it will continue to use Carat once TBWA’s contract with Eurospace
expires at the end of this year.
TBWA confirmed last week that it had decided to terminate the
arrangements whereby Eurospace, a Carat subsidiary, handles media for
TBWA clients. Eurospace shares resources with TMD.
David Hughes, the marketing director of Miller Brewing International,
said Miller’s pounds 4 million media business would stay with Carat.