TMD Carat retains £25 million pan-European account

- TMD Carat has retained the £25 million Franklin Mint pan-European media planning and buying account after a fierce four-way pitch for the business (Campaign 27 March).

- TMD Carat has retained the £25 million Franklin Mint pan-European media planning and buying account after a fierce four-way pitch for the business (Campaign 27 March).

TMD, which has handled the collectables business since the early 90s, lined-up against CIA Medianetwork, MediaCom and the Media Business to pitch for the account in March.

As well as the £18 million UK account, Franklin's £7 million continental spend also came under the spotlight. TMD was told this week, however, that it had retained the business across Europe.

The review was a statutory one and Franklin Mint's European advertising director, Martin Barrett, said: "TMD have a proven track record supported by good ideas which will help us drive our business forward."

Franklin Mint is the biggest direct response marketing company in the world, with turnover nudging the $700 million mark. The bulk of the European adspend is in the UK market, where the company spends around £18 million on above-the-line advertising.





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