TMD Carat has retained the pounds 25 million Franklin Mint
pan-European media account after a fierce four-way pitch for the
business (Campaign, 27 March).
TMD, which has handled the collectables business since the early 90s,
lined up against CIA Medianetwork, MediaCom and the Media Business to
pitch for the account in March.
As well as the pounds 18 million UK account, Franklin’s pounds 7 million
continental spend also came under the spotlight. TMD was told this week,
however, that it had retained the business across Europe.
The review was a statutory one and Franklin Mint’s European advertising
director, Martin Barrett, said: ’TMD has a proven track record supported
by good ideas which will help us drive our business forward.’
Franklin Mint is one of the biggest direct response marketing companies
in the world, with a turnover nudging dollars 700 million. The bulk of
the European adspend is in the UK market, where the company spends
around pounds 18 million on above-the-line advertising.