TMD Carat has overhauled its radio division in a move designed to
reflect the growing importance of commercial radio and underline the
agency’s commitment to the medium.
Dave King, who joined TMD when the agency merged with its sister
company, YMG Carat, earlier this year, has been appointed director of
King, who was head of broadcast at YMG, will take charge of the radio
department while continuing to work on his existing client base. He will
head a team of seven planner/buyers who will work in the broadcast
division but specialise in radio.
At the same time, TMD has poached Chris Howett, a former sales manager
at Capital Radio, to join the department. Howett takes over as radio
manager, and will be King’s second-in-command.
The restructure coincides with a fresh investment in TMD’s research
tools for planning and buying radio, with several new products in
Simon Rees, TMD’s head of broadcast and deputy managing director, said
the changes were designed to underline the agency’s recognition of
radio’s growing importance as an advertising medium.
’Best practice in radio is a priority,’ Rees said. ’We have a real
commitment to the medium and now we’re driving our radio product forward
to take advantage of developments in the market.’