TMH to sell across local TV stations

Regional sales house TMH has been hired to sell advertising for the first local terrestrial TV stations in Scotland and Ireland as well as the UK’s first Christian digital platform.

Regional sales house TMH has been hired to sell advertising for the

first local terrestrial TV stations in Scotland and Ireland as well as

the UK’s first Christian digital platform.



The Scottish station which now comes under the TMH umbrella is

Lanarkshire Television. It will have a potential audience of 650,000 in

an area stretching from rural Clydesdale to the towns of East Kilbride,

Hamilton and Motherwell. The station will air from 7.30pm to midnight

and feature locally produced shows.



Channel 9 in Londonderry will broadcast to 200,000 people in north-west

Ireland.



TMH also handles two of the other three stations that have so far been

awarded local franchises. These are TV12 - which serves the Isle of

Wight, Portsmouth and Southampton - and the Oxford Channel. The fourth,

MATV - an Asian TV channel based in Leicester - is handled by AH

Media.



Of the 50 or so applications for local TV licences received by the

Independent Television Commission, three are from Trinity Mirror’s local

newspapers in Liverpool, Chester and Huddersfield.



TMH, which also represents regional newspapers, is optimistic about the

future of local TV. Managing director Stuart Freeman said: ’TV is

available to 98 per cent of homes and one in five have three or more

sets. Local terrestrial TV will become the biggest thing since local

radio.’



He is convinced local television offers great opportunities to national

advertisers and sees the future of national sales houses as cross-media

local specialists. ’We have appointed three sales executives with

regional experience of both press and radio. Those sales houses who

don’t move down the cross-media path will not be able to meet the needs

of ad agencies,’ Freeman warned.



TMH recently sold B&Q into TV12 and is currently targeting Ford and

Vauxhall. Freeman also sees a future for classified ads on television.

’All the local stations will have teletext which is perfect for

classified categories such as personals, recruitment and motoring,’ he

said.



TMH has also won the sales contract for the Dream Family Network, a

digital platform of four pay-per-view channels featuring Christian

programming on the Sirius satellite.



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