Toaldo quits Rapier for post at Partners BDDH

Simon Toaldo is joining Partners BDDH as managing director after only a year in the same role at Rapier.

Simon Toaldo is joining Partners BDDH as managing director after

only a year in the same role at Rapier.

Toaldo has been taken on to run BDDH in the wake of the agency’s deal

with Snyder Communications at the end of last year. Nigel Long, BDDH’s

chief executive, will relinquish some UK responsibilities as he spends

time building up the US group’s European network.

Long said: ’Simon is a highly skilled man with good creative judgment.

He is a people-centric and fastidious person who is good at delivering

to clients. We are doing well as an agency and I wanted someone who

would fit the culture here.’

Toaldo, 37, spent nine years at WCRS - where he was both client services

director and marketing director - before moving to Rapier. He joined

WCRS as an account director in 1989 and worked his way up the company’s

hierarchy on the back of his contribution to the Bell’s Whisky, Carling

Black Label and Canon accounts. Before that he worked at GGT, Arc

Advertising and Davidson Pearce.

’Rapier has given me a broader perspective but there were still things I

missed about the advertising business,’ Toaldo said. ’Partners BDDH is

entrepreneurial and holds creativity and strategic resource as core

values. I want to help grow the agency and consolidate existing


Toaldo joins BDDH next month with responsibility for client service, new

business and internal management. Long was keen to hire someone with

whom he had worked before. Toaldo and Long were both at WCRS in the

early 90s, where they developed a mutual respect.

Rapier has responded by announcing a revamped management structure that

includes the permanent hiring of the freelancers, Helen Burt (formerly

marketing director at Cable & Wireless) as head of account management,

and Karen Salisbury as communication planning director. David Waddington

joins as finance director.


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