Today at Cannes Lions, Australian director Gillian Armstrong has taken the creative industries to task, after it was revealed only 9% of ads and 14% of films globally are directed by a woman.
We also learned that even fictional companies are in with a shot of taking home a Cannes Lion this year. Don Draper's idea for Heinz in the hit TV show Mad Men was picked up by David Miami and turned into a real print and outdoor campaign for ketchup. Cannes Lions even had the grace to credit Draper's agency from the show, Sterling Cooper Draper Pryce, as a joint entrant alongside David when shortlisting the work in the Print & Publishing category.
McCann London's joint executive creative director Rob Doubal predicts just three pieces of work will win over 30% of all the Grand Prix and Gold Lions across all the categories.
And, in the first of a series of dispatches from Cannes, Kathryn Webb, creative developer at AKQA, one of the winners of the GoDaddy scholarship for women in technology, explores how the industry can better support women.
Find out which UK agencies have been shortlisted for Cannes Lions so far:
- Outdoor: CHI & Partners heads UK hopefuls
- Creative data: Publicis London gets four nominations
- Direct: Publicis leads list of six UK shops shortlists
- Mobile: Saatchis, Iris and Grey in the running
- Glass: Weber Shandwick and ActionAid pick up only UK Glass Lion nomination
- Promo & Activation: Grey London shortlisted three times for Comic Relief
- Cyber: Publicis London most nominated from 16 UK entries
Read Campaign's Cannes coverage at campaignlive.co.uk/cannes2017.