Tofu brand The Tofoo Co has launched a TV campaign by Who Wot Why.
The 30-second spot features an artist posing in a variety of lavish outfits, presenting equally lavish dishes made with Tofoo, and saying: "What? Never seen Tofoo before?"
It was directed by Jade Ang Jackman at Black Dog Films. Media planning and buying was by Bountiful Cow.