The deadline for the free-to-enter digital out-of-home contest is extended to 8 September. Brands, agencies and the creative community can submit concepts for digital out-of-home ads with a chance to have them realised with Ocean and run on its digital network across the UK and also, for the first time, in Hong Kong and New York.
Winners will be announced at a morning summit at London’s IMAX on 13 October and will share in £450,000 of free media.
Campaign’s global editor-in-chief, Claire Beale, will chair the judging in this seventh year of the awards which foster the best creativity in ideas for digital out-of-home, including full motion, subtle motion and interactivity. There are two categories: interactive and creative techniques.
The other judges are: Bill Sweeney, the chief executive of Team GB; Sean Kinmont, the creative director of 23red; Joanna Lyell, the chief commercial officer at Mindshare; Richard Atkins, the head of display and partner at BBH London; Vasiliki Arvaniti, the portfolio manager at Land Securities; Bill Moss, the director of brand ventures and mall retail for Europe at Westfield; James Copley, the managing partner at Talon; Stuart Taylor, the UK chief executive at Kinetic; Glen Wilson, the managing director at Posterscope; Chris Marjoram, the managing director at Rapport; Jon Mew, the director of mobile and operations at the IAB; Tim Platt, the head of marketing at the BFI; Adrian Cotterill, the editor-in-chief of Daily DOOH; and the Ocean chief executive, Tim Bleakley.
Previous winners of the competition include the WCRS-created "Look at me" for Women’s Aid which went on to win two Cannes Lions; DLKW’s "Pennies for life" ad which picked up a Cannes Gold; and British Airways’ live broadcast from the Caribbean which was shortlisted for an interactive award at Cannes.
Most recently, last year’s winning campaign by 23red for NHS Blood and Transplant used augmented reality to encourage the public to offer virtual blood donations via an app linked to out-of-home screens.