Account director, Adam & Eve/DDB
Since joining Adam & Eve/DDB in 2010, 29-year-old White has made a marked impression. His work on the Foster’s account has been particularly impressive and the agency claims that it has helped return the brand to the number-one standard lager position in the UK (as well as secure a clutch of awards).
He personally led the development of the Foster’s Good Call Centre, allowing drinkers to interact with the brand’s "good call" proposition in the digital space – revealing an ability to work equally adeptly in the digital and analogue space.
White also led the Telegraph’s Olympic coverage with a live digital Underground takeover during London 2012.
James Murphy, the chief executive of A&E/DDB, says: "Tom is the new breed of account management. His passion and commitment to creative communications are matched with his strategic ability.
"Add in a hunger for detail, a skill and charm with fostering brilliant client relationships and a natural understanding of traditional and digital channels, and you have what all young account people should be."