Tomorrow's Talent: Flex Matresses, 40 day bed-in

"The concept for our latest work for Flex mattresses was, 'the more you use it, the better you feel'. We wanted to prove it. We did a bed-in with two real activists that turned into an online TV show. It came not just from the creative, but Laura's background in sociology which produced the content."

Find out more about Tomorrows Talent