New LFW venue, Brewer Street Car Park will host Maybelline New York, Toni & Guy, Sunglass Hut and American Express on its second floor.
The style set will be able to head to Toni & Guy's Fashion Fix pop-up for a complimentary haircut, style or blow-dry from the brand's top stylists. Label.m Professional Haircare, the official haircare product of LFW, will be used for all services.
On the beauty front, make-up artists will be on hand at the Maybelline New York Lounge to provide tutorials as well as refresh attendees’ make-up in-between shows.
Sunglass Hut will also be activating with its branded Press & Buyers’ Lounge, which will feature a quiet workspace and mobile phone recharging area. It will also offer live streaming of the catwalk shows to ensure attendees don't miss out on the action.
The event’s onsite concierge, The Amex Insiders by American Express will operate as an information hub for guests, who will be able to stop by for tips and directions.
Hix Café, the venue’s pop-up restaurant by chef Mark Hix, wil also be housed on the second floor. Guests can expect a menu crafted exclusively for LFW, as well as products from event sponsors Alpro, Lavazza and Scavi & Ray Prosecco.
LFW takes place from 18-22 September.