- The board of BSkyB has confirmed the appointment of Tony Ball to replace Mark Booth as its managing director and chief executive officer.
Ball is currently president and chief executive officer of Fox/Liberty Networks in the US. Fox/Liberty is a joint venture sports broadcaster between Rupert Murdoch's News Corp and AT&T.
The move it marks a return to the company where Ball spent three years, beginning in 1993. He was first the head of production and operations of Sky Sports and later general manager, broadcasting.
According to Jerome Seydoux, chairman of BSkyB: "Tony Ball has a profound knowledge of the pay TV industry. He has the determination to continue Sky's success in the new digital age. He will be an outstanding replacement for Mark Booth, who achieved so much."
Booth resigned from BSkyB two weeks ago only than three weeks after the company failed in its bid to acquire English premier league football club, Manchester United.
Booth was widely seen as the force behind BSkyB's bid for United, which was finally blocked after months of investigation by the competition authorities.
Booth, however, is to remain within News Corporation empire -- which owns 40 per cent of Sky -- heading up a Murdoch-funded venture capital company, e-partners. The company will invest in new-media opportunities including the internet, interactive television and wireless communication. News Corporation is giving the new company an equity capital base of $300 million (£185 million).